Design Best Business Practices

Additional Resource Links:

The Value Proposition

AIGA Best Practices—pdf

Design—good design—is not cheap. You would be better served to spend your money on something else if you don’t place a high value on what it can achieve. There’s a view in Buddhism that there’s no “good” karma and no “bad” karma, there’s just karma. The same can’t be said for design. Karma is a universal condition. Design is a human act (which often affects conditions) and, therefore, subject to many variables. When the word design is used here,

2009 AIGA Design Conference, Sketchnotes 1

it is always in the context of good design.

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