Mood Board

A “mood board” of images is a type of collage consisting of images, text, and samples of objects that capture or illustrate the main characteristics of your given design problem.

They may be physical or digital, and can be “extremely effective” presentation tools.

Graphic designers, interior designers, industrial designers, photographers and other creative artists use mood boards as an initial step in the creative process. A mood board for graphic design projects typically include color swatches and type samples and may also include examples of texture, pattern, and materials. Anything that may help visually convey the spirit or mood and help direct meaningful design decisions is permitted.

Its purpose is to visually illustrate the style you wish to pursue with your own work. As an alternative to  making a physical mood board, you may choose to use sites such as Pinterest for this step in creating a digital “visual catalog of inspirational ideas.