FINAL: Applied Design Thinking

DAU_DAUmil_News_Workflow Learning Director Hire_20170509

Due: On or Before Tuesday, May 8th as an email attachment sent to me at; bdeboer@pacific.edu

Type “Applied Design Thinking” in the subject line.

Assignment Description:

Your FINAL assignment is an opportunity for you to demonstrate your understanding of the principals of Design Thinking by applying it to a practical business situation. You are to imagine that you are the principal partner of a new startup company that is in the process of developing a team of innovative thinkers and designers. You need to hire a Creative Director for this group. This team will have primary responsibility for initiating and directing new product lines, diversification of company interests and overall product development. This kind of special group is commonly known as a Research and Development (R & D) group or might be associated with an Innovation Lab at other companies or institutions. (Examples of such companies include Nike, Starbucks, Apple, Facebook, Google, Amazon, etc.)

R & D groups may focus specifically on topics such as new technologies, new procedures, alternative approaches, development, preventative measurements or methods of evaluation. Innovation Labs are typically dedicated to launching new products and services that improve the community as a whole. Discussions, brainstorming sessions, presentations, inventing, prototyping, product improvements/development and product testing are some examples of what goes on there. In short, an Innovation Lab or R & D Group is meant to be an incubator for ideas.

“Clichés about thinking outside the box might seem appropriate here, but real innovation requires thinking outside the warehouse where the boxes are stored.”
—“Criteria for Evaluating a Creative Solution”, Robert Harris, Virtual Salt, July 2012

To succeed in today’s rapidly changing, globally competitive environment, the only option is to innovate—to either make change or be changed. Innovation is the driver of change, and change is the most important driver of corporate and organizational strategy. Design Thinking is the link between innovation and business success.

design thinking applied


Assignment:

Your responsibility is to hire a leader for this team of innovators. Everyone on the list below will be a part of the design team. From this list, who should be their Creative Director? You need to write a detailed report that recommends, endorses or declares your choice to hire. Your report will be written from one of four different hiring scenarios/points-of-view that are each detailed below. You are to pick one of those scenarios to direct how your report should be written or phrased.

The job description for this position includes the following desired qualifications:

  • Must be knowledgeable of a variety of materials and processes, not just a specialist within one industry
  • Must demonstrate an ability as a visionary thinker
  • Must be adaptable to changing conditions, situations or requirements
  • Must be a conceptual thinker; a visionary
  • Must show evidence of being a Maker in at least one field of expertise
  • Must have a sound design philosophy grounded with the following goals in mind:
  1. to Express the Essence
  2. to Create Emotional Impact
  3. to Deliver the Gift of Delight
  4. to Compel People to Think
  5. to Inspire People to Act
  6. to Create a Moment of Impact
  7. to Tell a Story That is Compelling
  8. to Initiate a Conversation
  9. to Have an International/Multinational outlook

Report

  • The purpose of your report is to organize and formulate your reasons for recommending or hiring one of the candidates on the list as its Creative Director.
  • Your hiring choice must be supported by referring to examples of your candidates previous work. Answer the question how his/her experience influenced his/her abilities in the past and make him/her the ideal candidate for Creative Director.
  • Your hiring choice must be supported by referring to examples of your candidates ability to show successful leadership. Answer the question how his/her leadership influenced his/her successes in the past and make him/her the ideal candidate for Creative Director.
  • Your hiring choice must be supported by examples of your candidates method of Design Thinking Philosophy. You must link those examples to how/why they would be successful at this new job. Answer the question how his/her philosophy influenced his/her abilities in the past and make him/her the ideal candidate for Creative Director.
    • Reading: Design Thinking for Strategic Innovation pages 156–199. Within your paper you must make connections between specific references in your text book on Design Thinking for Strategic Innovation and your candidates qualifications.
  • Indicate your choice by writing a 3–5 page report/paper.
  • Include an introduction to the paper which indicates which one of the following senerios you are imagining yourself. You will notice that depending on your choice of scenario, you will by necessity be writing in either the 1st or 3rd person.
  • Before sending me your final version be sure to do the following;
    • Relook at the comments you received on the writing of your previous paper(s) to help guide your writing of this paper/report.
    • Proofread you paper several times
    • Use grammar and spell check
    • Have another person read it through for clarity. grammar and spelling.

Due: On or Before Tuesday, May 8th as an email attachment sent to me at; bdeboer@pacific.edu

Type “Applied Design Thinking” in the subject line.