ARTS 075 Graphic Design I

Typography Friday

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Graphic Design I ARTS 75

Graphic Design I is the first in a series of 5 consecutive courses that are intended to provide the student with opportunities to develop their knowledge and skills in the competencies required for professional practice in the field of graphic design. I

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n addition to skill development, opportunities are also provided to help students develop professional attitudes and practices that are required for success in achieving their career entry objectives.

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Starting with basic design problems, assignments build on concepts introduced in the BFA foundations courses. In addition to these design concepts, theories in communications and Gestalt psychology provide students with the opportunity to plan and execute successively more complex communication problems in GD I and also future design courses. GD I is intended to provide the foundation for effective and professional processes that are consistently developed around the general parameters of client need, target audience, design brief and graphic style.

This semester students will explore conceptual development, the full creative design process, project documentation, image generation and applied typography. Students can expect to receive four major projects in addition to a final project during the semester.

Course Objectives/Learning Outcomes

Upon completion of this course the student should be able to:

  1. To build a foundation of fundamental knowledge of graphic design such as concept development, design process, image generation and typography, to better prepare students for Graphic Design II.
  2. Students will get an opportunity to learn design through repetition and practice throughout the semester on the various projects.
  3. Students will learn design basics such as visual hierarchy, form and function, layout, negative space, and how to apply that to tasks such as logo development and full magazine ad layout.
  4. Students will be able to produce excellent creative work that exhibits a high degree of conceptualization and practicality.
  5. Have a logical and conceptual understanding of not only how to critique others work, but more importantly how to critique your own work.

The objectives will be achieved by:

  1. Completing projects of increasing complexity
  2. In class & homework exercises
  3. Analysis & critique one’s own work & then apply the skill to the work of others
  4. Readings, lectures & discussion of readings
  5. Reports, written exams & quizzes

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