Seduce the Eye

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Process:

Traditional and Non-traditional Media Experimentation

First create a series of designs/drawings/paintings utilizing non-art materials. The purpose is to explore abstract mark-making, creating a textural field based on color, shape, line and value. make use of repetition with variation to create a sense of internal harmony, rhythm, contrast and movement. Do not make a picture.

This is meant to be a very experimental exercise in both composition in materials. Therefore, you must use a mix of traditional and non-traditional mark-making techniques and tools. For example lipstick or cattle markers along with chalk and paint. Think more like an abstract expressionist painter or collage artist at this stage of the creative process.
Digital Image Experimentation
Photograph or scan your results and import them into Photoshop to do further image manipulation. You might make use of filters, lighting effects as well as duplication, cut and paste, sizing and rotation tools.
3D Experimentation
IMG_2345
Cut or tear your original image into parts and reassemble into an object. Photograph as a whole object and also extreme closeup, which will demphasize th object  but give you three-dimensional effects on your design. Bring these images into Photoshop for further manipulation digitally.
Once you are satisfied with your results, print to Arches BFK Rives cover weight paper. This is a non-photographic inkjet paper, so you must use the printer set up in the graphics studio, not the printers set up in the regular print lab. You then work back into the print with more paint. chalk, charcoal, lipstick, cattle markers, etc., cut it up and reassemble., photograph and import back to the computer. Your goal is to create as visually rich an image as you can.
Practical Application

Explore the meaning behind the El Lissitzky quote, “First Seduce the Eye, Then address the intelligence” to create an advertising poster. 

  • You must include the phrase “First Seduce the Eye, Then Address the Intelligence”, but how you apply that phrase is up to you. Explore the conceptual meaning of this phrase. What do you think it could mean symbolically? 
  • Apply the phrase to a topic. The phrase typically works best with topics that have characteristics of something that opens, uncovers, or reveals something new.
  • Whatever you do, it must be a dramatic and attention-grabbing.
  • No wimpy I’ve-seen-it-a-million-times-before, push the envelope.
  • Read the page on Design Grids. Create a design grid in Illustrator to visually organize a poster layout that includes smaller, cropped “passages’ from your painting along with groupings of type.
  • Possibly introduce an element that is not sized or positioned on the grid. This element can act as a counterpoint. Because of this it will be in stark contrast to everything else and potentially become the focal point. Be aware of this and either use that focal point to your advantage or minimize its impact in some other way (color, value, size).
  • Read the page on Grouping and Hierarchy.
  • You must also include at least two additional levels of type, (display or text). An example of this might be a Title (display type) a Slogan (display type) and a paragraph of information (Text Type). Be aware that the “seduce the eye…” phrase if used as display type will read as a slogan, so a second slogan also in display type will be competing with it.
  • Include additional types of information or other elements that would be necessary and appropriate for your specific topic. (logos, captions, addresses, dates and times, etc.)
  • Whatever the topic of your poster, the information on it should address the separate—but related—questions of Who? What? Where? When? Think about what you want your audience to do after they have seen your poster and read its information—a Call to Action.

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