Interview Questions

Marketing/Communications Analysis

Interview Questions366036e.en.adobe-xd-march-news-em3.1200x504-2.jpg

How to Ask the right Interview Questions—The best way to get authentic customer stories is to use the right interview techniques.

These are good starting questions. Remember the purpose is to really get a feel for the philosophical as well as practical concerns, priorities and goals of the “company”. Reword these questions as you see fit to make the language appropriate for the people you are talking to.

  1. List 10 words that to you best describe the nature or function of your company. Prioritize this list from most to least important.
  2. How are final business decisions made concerning your company?
    Who is involved or what is the process?
  3. How are final business decisions made concerning your company?
    Who is involved or what is the process?
  4. What difference does it make that your company exists?
  5. As you understand it, what is the mission of your company?
  6. What is your target audience?
  7. Who or what is your direct competition?
    Who or what is your indirect competition?
  8. What is the most important thing that you want customers/clients
    to feel about your company?
  9. Where or how do you advertise your business?
  10. What is the most recognizable characteristic of your company?

 

 

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