6. Business Card

Additional Resources:

Business Card

standard size is 2″ x 3 1/2″ although a half size is also possible (1″ x 3 1/2″ or 2″ x 1 3/4″)

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common versions are:

  • vertical or horizontal, 1/2 size or square
  • card may be single sided or double sided
  • card may be single card or folded

although the most common material is a card stock weight of paper, it may also be printed on other materials (plastic, metal, fabric, etc.) if it fits with your overall visual identity system.

card may be printed by a variety of methods (digital, photocopy, hand drawn or painted, stamped, etc.)

The purpose of the card is to serve as a reminder of a personal connection that you have made with someone in the art or design professional world. A secondary purpose is to indicate what type of art/design you do. It’s look should be an extension of your over all visual identity. In other words, the business card should look similar to the set which includes your résumé, website, letterhead portfolio, etc. These should all look like they came from the same person, have the same style, same logo, colors, typeface.

Since the business card is arguably the most personal version of all the design applications in your identity suite, it also has the most potential to be the most creative of all of them. You can consider printing on different materials or papers, hand drawn vs. digital, use of image, etc. However, remember that it is a part of the whole group that includes your résumé, website, etc. Therefore, it cannot look completely different than those other applications.

The information on the card should reflect how you wish to be contacted by the person you gave the card to in the first place.

  • your name
  • artist or designer
  • phone
  • email
  • website address
  • mailing address

Might also include:

  • skills or techniques
  • tagline
  • image or graphic