Additional Reference Links:
- Website Requirement Checklist
- Customizing your Website
- WordPress Tips
- Portfolio Website
- Image Correction
- Artist Statement
- Drawing for Those who Feel They Can’t
The information listed below will describe each of the requirements listed for your portfolio website. Links accompany each requirement to either show you examples describe “how to” information or both. Please read this information thoroughly:
- If you have previous web design experience, you may use any development program you wish. Otherwise, we will be using WordPress in class. If you choose not to use WordPress, you must still be able to complete all of the requirements. Be aware, I will not necessarily know how to accomplish this in programs other than WordPress, so if you do not use WordPress it will be up to you to figure it out.
- Use this website requirement checklist to see the complete list of what you will be responsible for:
- At a minimum, your portfolio website must contain the information from the list below:
- Personal Portfolio Website.—
This must be titled using your complete real name, (not a nickname). The thematic look or style of your website must be one that you can replicate on your business card and résumé (see below). So choose carefully.
- A static home page—
This page is a general welcome to your site. Create it here (Dashboard>>Settings>>Cusomize>>Static Page)
- It should not be the page where your written responses to the essay questions; What is Art, etc. are located. Instead it might contain any combination of the following:
- a cropped version from one of your art works (not the entire artwork)
- your personal logo
- simply your name, tagline, and a few words welcome to your portfolio
- Artist Tagline—
A short phrase capturing an aspirational goal for you as an artist/designer, this is much shorter than your artist statement. It could be a complete sentence or just a few words. Locate this on the tagline part of the homepage.
- Brief Biography (About You) page—
Your personal Bio (your background, where are you from, what are your interests, hobbies, what are your goals, at least a half page in length). THIS IS NOT WHERE YOU TALK ABOUT YOUR INTEREST IN ART/DESIGN.
- Personal/artist Statement—
Apply thinking from your essay questions to your own art/design. What do you want to create with your artistic work? At least a half-page, single spaced in length. This is different from your personal bio. THIS IS WHERE YOU TALK ABOUT YOUR INTEREST IN ART/DESIGN.
- An Artist Objective—
this is different from your longer artist statement and the tagline. An artist objective is just one sentence or short phrase in length and appears at the top of the résumé and is specifically intended to tell someone what kind of art/design work you are looking for or to do. (examples might include: “To study the California coastline as a landscaper painter.” or, “To develop sustainable design solutions as a package designer.” etc.)
- Personal artist/designer logo or identity mark—
This is a visual symbol that represents you as an artist. It is not a picture. Personal Logo must be used on your site, résumé, and business card.
- Personal Résumé pdf including your artist objective and logo—
On the website itself, add a Résumé link to a downloadable PDF version of your résumé. In addition, include on the website itself a narrative summary of your résumé. The narrative summary is a paragraph or two in sentence form (not a list) telling us the highlights that are in outline form on the résumé itself.
- Personal artist Business card. Standard business cards are 3 1/2 ” x 2″ in size. They may be vertical or horizontal, one or two-sided, folded, die-cut, etc. However, they must look like they go with the look of the résumé and website, that is most important.
Unify the look of your logo, business card, résumé and website—give them all a common theme or style. They should look like they represent the same person.
- Essays in response to each of the following questions;
What is Art?
What is Design?
What is Craft?
What is Knowledge and What is Creativity?—This essay is a comparison paper. Compare and contrast knowledge and creativity. How do they influence one another?
Designers You Should Know About—Your written essay response to one of these
- Optional additions might include: videos, other artists, art history papers, poems, or other written works by you.
- Images of your work with descriptions (photographing your work). Examples of your art/design work should be located under tabs organized by medium or theme with brief descriptions of each artwork of why or how they were created. (caption each with title or name of class assignment, describe your intent, purpose or what the assignment was about).Your image size should be 100 ppi with 10 inches at the largest dimension.
- Photographing your work should be corrected in Photoshop for before posting with a minimum of correcting the following three attributes:
- Images which show your artistic process or stages of development of a drawing, design, sculpture, etc. It could also be studies from your sketchbook. These are not finished works, but meant to show HOW you work. Examples from your sketch book which contain sketches from direct observation not from your imagination could be an example of this. (Your image size should be 100 ppi with 10 inches at the largest dimension).
- Your design/art influences. A professional artist/designer who inspires you. Include images descriptions and links to their site/work. Your own work does not necessarily have to look like theirs. Instead, reference something about HOW they work or WHY they do what they do that is meaningful to you as a designer. Inspirational Designer/Artist(s)—examples + why they are inspirational to you.
- External Hyperlinks (some site that is not a part of your website)
(examples could be: to your artistic influences, other websites, other artists, references, definitions, etc.)
copy the URL of the site you want to be able to go to from your site. Then return to the edit page of your site, highlight the word that refers to the external site, click the chain link icon at the top of the page, paste in the URL, click the add link button
- Internal Hyperlinks (between similar topics on your site)
(the words colored in blue on this page are examples of these)
for an internal like, you simply highlight the word, click the chain link, and in the search box type the name of the page that you have already created on your site, it will show up in the menu, select it, click the add link button
- At least one embedded video (showing an artistic process, a method of working, an interview, an example of site specific work, 3-D work) This video could be one that you find on uTube or one of yourself explaining some technique or artistic piece.
- Portfolio Website that is searchable by Google
Webmaster Tools Verification (?)
- Site Verified with Google web tools (Dashboard>>Tools) follow the directions described there.
- Apply Tags
- Comment on at least three of your classmates websites.
- Further Customize your Portfolio Website by doing the following minimum adjustments.