ARTS 171 Graphic Design III

As the third course in the Graphic Design curriculum sequence, Graphic Design III builds upon the concepts introduced in Graphic Design I and II. Acceptance into GD III requires completion of GD II and all relevant portfolio requirements established by the overall GD program.  Students will further examine typography and forms of image making for specific design applications. Grid systems will be explored as a means of visual organization.  Course study will include historical examples of style as reference points to developing meaningful contemporary design.  It is a challenging class, which requires thinking, reading, research, discussion, art, design, work and fun—involvement—please be prepared!

Visual identity design involves conceiving an image/concept and developing a visual identification system by which a corporation, product, institution, individual, country… becomes recognizable. The corporate identity of an institution is the image that reflects its philosophy/ persona, it generally consists of a logo and supporting applications of it in different media. A set of rules helps these various components form a consistent recognizable identification system.

In this studio course, students will learn the principles of visual identity design by working on a series of exercises and projects aided by research, readings, class discussions, group critiques, etc.

Course Objectives/Learning Outcomes

Upon completion of this course the student should be able to:

  1. To build upon concepts introduced in earlier classes and prepare the student to successfully meet the challenges of Senior  Graphic Design.
  2. Analyze objects visually and translate any given object, being, idea into a sign, from a literal descriptive representation to an abstraction.
  3. Explore a wide range of processes of arriving at meaningful visual solutions in order to develop one’s own ways of investigation and methodologies.
  4. Developing methods to examine and communicate the core values of institutions or other entities.
  5. Acquire the capability to work with various institutions, creating different types of logos, adapting them to different media and contexts, etc.
  6. Master the rules that allow varied components of an identity to work as a coherent yet flexible whole.
  7. Conceive and design consistent visual identity systems that communicate creatively the image of an institution.
  8. Articulate persuasive design ideas clearly.

The objectives will be achieved by:

  1. Completing projects of increasing complexity
  2. In class & homework exercises
  3. Analysis & critique one’s own work & then apply the skill to the work of others
  4. Readings, lectures & discussion of readings

Reports, written exams & quizzes

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