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Syllabus • ARTS 173 GD StudioSem
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As the first of the two senior capstone seminars in the Graphic Design curriculum, GRAPHIC DESIGN STUDIO/SEMINAR is a comprehensive design course allowing students the opportunity to apply the combined understanding gained from earlier courses to multi-dimensional problems involving sequential thinking, contextual meaning, print and electronic applications. Acceptance into GRAPHIC DESIGN STUDIO/SEMINAR requires completion of GD I, II, III, and all relevant portfolio requirements established by the overall GD program. Students will be challenged to explore the effectiveness of visual communication theory through a variety of media in both practical and theoretical situations. Research and process documentation by the student is essential. Historical examples, contextual relevance, client needs, market analysis will be expected as reference and points of student research. Application of overall design theory to a variety of environments with site-specific requirements will be explored. Students will be expected to demonstrate an ability to work effectively within a self-designed design brief, express sound reasoning behind their design choices and apply design theory/research to practical problems. Specific application of visual metaphor to advertising and best business practices within the design profession will begin the semester. The main focus of the course will be the development of an individual design approach to the application of graphic design solutions to a major social, political or environmental issue of the student’s choice. This extensive “Graphic Design That Makes a Difference” or Do Good Design project will include a written thesis and proposal to be submitted to the National Conference on Undergraduate Research (NCUR). Presentation of this project at the Pacific Undergraduate Research & Creativity Conference (PURCC) in the spring semester is also required. Active membership in Pacific’s student chapter of AIGA, the organization for professional graphic designers, is also required.
Course Objectives/Learning Outcomes
Upon completion of this course the student should be able to:
- To explore closely the relationship between form and content in design applications.
- To learn to apply the theories of visual communication to problems of multi-dimension.
- To explore the the relationships between social need and contemporary design.
- To explore the effects of sequential presentation of visual information.
- To develop effective typographic and image-making solutions as individuals, as well as, members of a design team.
- To develop strong research techniques as a means of informed graphic design process.
- To develop professional graphic design business practices
The objectives will be achieved by:
- Completing projects of increasing complexity
- In class & homework exercises
- Analysis & critique one’s own work & then apply the skill to the work of others
- Readings, lectures & discussion of readings