Metaphor Campaign Rubric


  • Eye contact
  • Confidence/Presence
  • Knowledge of topic
  • Sequence/order of presentation, logical conclusion
  • Personal habits

Campaign Design

  • Clear Statement of underlying Concept
  • Clear and engaging Tagline

Clear application of concept to campaign

Clear understanding of target audience

  • Sequence
  • Logical products of design

Use of metaphor

  • Convincing persuasive tool
  • Logical application

Balance between image and words

Creativity and Craftsmanship

  • Uniqueness
  • Attention to detail