Printing Brochure Part Deux
Think of this assignment as an extension of—or companion to—your previous Printing Techniques Brochure assignment. For this companion project you will be creating four packages, one for each of the following:
- Digital Offset Printing
Think of the four print techniques as different “flavors” within the same brand (for example: an ice cream brand with packages for chocolate, vanilla, strawberry, and mint). You are to create 3-dimensional packaging using the same information / same look and feel as your initial brochure covering the methods and techniques of commercial printing.
- Choose one of the CAD drawings from the links on the PacificGraphicDesign Blog to use as a basis for your structure.
- How large you decide to print your box is up to you. You may add or remove elements (like adding or removing a die cut window) if you feel that it will enhance your design.
- Keep your graphics and overall “look” similar to your brochure.
- Because its a three dimensional piece, you’ll need to consider how each panel relates to the rest of the design (as well as which panels face which direction in your flat layout in order to get everything to print correctly.
- Look at the way designers use hierarchy, and consistent design elements across multiple flavors to create unified but unique packages for multiple flavors.
- On each package you must include a Nutrition Facts panel formatted according to FDA guidelines
- Include a barcode on each package
- “Package” is a loose term, it can be a box, bag, bottle, etc.
Things to keep in mind:
- Your box is meant to be viewed as a 3D structure (fully assembled) and viewed from all sides, don’t forget the bottom.
- You do not need to have graphics on the inside of your box.
- Projects with the following will NOT be acceptable: Mis-spellings, grammar errors, poor craftsmanship (like raw cut edges, uneven scores, glue smudges), pixelated images.
- Set up your files in Adobe Illustrator and use everything you have learned so far in terms of setting up files for production. (Use the proper color space, image type & resolution, set up bleeds, etc).
- Final Digital Files must be uploaded to the Google Drive and should follow good file management practices.
Pick a dieline: Wednesday February 15th
Full Size Rough Draft/Mockup of 1 package: Wednesday March 1st
Final Project Critique & Final Files Due: Wednesday March 22nd
Late Work Policy: All projects are due on the day & time given, always at the beginning of class unless otherwise noted. A late accommodation is given only with the understanding that emergencies & unforeseen circumstances occasionally arise. A late project must be turned in by the following class & will be marked down one letter grade accordingly. A later submission will not be accepted. Missing a scheduled critique or presentation will result in an “F” for that project. If you are sick the day a project is due, you MUST bring a doctor’s note when returning to class.