Meggs—Chapter 19, The New York School

Graphic design education at Yale University, 382 An editorial design revolution, 383

Editorial design after the decline, 386

The new advertising, 389

American typographic expressionism, 391

Key Terms (in order of appearance; the first page number of their appearance is

listed)

Visual/verbal syntax, page 390

“The new advertising,” page 391

Figurative typography, page 391

Phototypography, page 392

Typogram, page 393

Key People and Their Major Contributions (in order of appearance; the first

page number of their appearance is listed)

Paul Rand (1914–1996), page 374, (Figs. 19-1 through 19-7)

Bill Bernbach (1911–1982), page 375

Bill Bernbach VW ad

Bill Bernbach VW ad

Alvin Lustig (1915–1955), page 375, (Figs. 19-8 through 19-13)

Alvin Lustig Bev Hills Commencement

Alex Steinweiss (1916–2011), page 377, (Fig. 19-14)

Alex Steinweiss

Bradbury Thompson (1911–1995), page 377, (Figs. 19-15 through 19-18)

BradburyThmpson, R & R

Saul Bass (1919–1996), page 378, (Figs. 19-19 through Fig. 19-21)

Logos designed by Saul Bass

George Tscherny (b. 1924), page 381, (Figs. 19-23 and 19-24)

George Tscherny, NY

Robert Brownjohn (1925–1970), page 381

Robert Brownjohn, RS Let It Bleed Album cover

Ivan Chermayeff (b. 1932), page 381

Ivan Chermayeff album cover

Thomas H. Geismar (b. 1931), page 381

Chermayeff and Geismar

Chermayeff geismar NBC logo

Brownjohn, Chermayeff, and Geismar, page 381, (Figs. 19-25 through 19-27)

Norman Ives (1923–1978), page 383

Norman Ives

Leo Lionni (1910–1999), page 383, (Fig. 19-32)

Leo Lionni

Alexander Liberman (1912–1999), page 383

Cipe Pineles (1910–1991), page 383, (Fig. 19-31)

Cipe Pineles 17

Otto Storch (b. 1913), page 384, (Figs. 19-33 through 19-36)

Otto Storch

Henry Wolf (b. 1925), page 385, (Figs. 19-37 through 19-40)

Henry Wolf

Peter Palazzo (1926–2005), page 387, (Figs. 19-42 and 19-41)

Dugald Stermer (b. 1936), page 388, (Fig. 19-43)

Dugald Stermer

Bea Feitler (1938–1982), page 388, (Fig. 19-44)

Bea Feitler—Bazaar

Michael Salisbury (b. 1941), page 389, (Figs. 19-45 and 19-46)

Michael Salisbury—branding

Doyle Dane Bernbach Agency, page 389, (Figs. 19-47 through 19-50)

William Bernbach

Robert Gage (b. 1919–2000), page 389

Robert Gage—Ohrbachs

Phyllis Robinson (b. 1921), page 389

Phyllis Robinson

Gene Frederico (1919–1999), page 391, (Fig. 19-53)

Gene Frederico

Edward Rondthaler (b. 1905), page 393

Edward Rondthaler

John Alcorn (1935–1992), page 393, (Fig. 19-55)

John Alcorn

Herb Lubalin (1918–1981), page 393, (Figs. 19-56 through 19-70)

Herb Labalin U & LC

Herb Labalin

Aaron Burns (1922–1991), page 396

International Typeface Corporation (ITC), (Figs. 19-68 through 19-70)

George Lois (b. 1931), page 397, (Figs. 19-71 through 19-73)

George Lois—Mohammed Ali

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