Pac Sem III cover

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This illustration assignment is to create the cover for the Pacific Seminar III text that is used for the senior section of Pacific Seminar. Your design task is to visually interpret the content and purpose of the course in your illustration. The image may be completed in any style (photo realistic, abstract, collage, graphic, etc.) but you must keep in mind symbolic use of color, typography, expression, etc. as strong influences on how your image will be interpreted—create a meaningful design.

Less-is-More, meaning that a minimalist approach is usually the best approach. A book cover is more like a poster than it is like a scene from a movie. A strong symbolic and meaningful use of a single image is a better approach than trying to make a drawing that contains many objects. The trick is to treat that single object in a unique way for it to be engaging to your audience. Unusual context or juxtaposition with something that it is not normally seen or paired with can lend new meaning to the image. Visual metaphor is an excellent way to also lend deeper understanding of abstract concepts that otherwise could not be illustrated visually. (i.e. what does honesty look like? ethics? social responsibility? etc.) These abstract and complex concepts can, however, be illustrated visually if treated in a non-litteral way—a symbolic, metaphorical interpretation instead.

The entire design includes the following:

  • Front, back and spine panels for a full color perfect bound book
  • final trim size is 14″ x 9 1/4″ (6 1/2″ x 9 1/4″ front and back, 1″ x 9 1/4″ spine)
  • Include “Pacific Seminar III”
  • Include “What is an Ethical Life?”
  • Include Pacific logo and year. Go to this web address to download the Pacific Wordmark and/or Pacific seal. (Should your design be chosen for publication you will need to replace the JPEG versions with high res EPS versions of these logos.)
  • Include Publisher Logo •XanEdu
  • Include  bar code • bar code
  • Include the descriptive paragraph of what the course book is about. (see below).
  • Your Final Design is mounted and accompanied by a short paragraph describing what you did and why (symbolism) on the back.
Here is the course description for “Pacific Seminar 3, What is an Ethical Life?”

A culminating general education experience in which students identify their moral values and moral paradigm; acquire facility with moral language, concepts and theories of ethics and moral development; and reflect on moral issues in anticipation of their futures as family members and friends (private life) and as members of the workplace and political community (public life).  Forms of narrative—such as film, biography, and literature—are used to illustrate the theoretical ideas in the course, culminating in the students’ own ethical autobiography.    

PACS III Themes include:

  • family
  • moral judgement
  • ethics
  • work
  • citizenship
  • career
  • religion
  • money
  • personal identity
  • dreams/aspirations
  • love

PACS III Objectives

  • Explain the following moral theories and issues: theories regarding the stages of moral development; ethical relativism; relationship between religion and ethics; utilitarian, Kantian, and Virtue moral theories; different kinds of moral rationalizations; and specific moral issues in the realms of family, work, and citizenship;
  • Evaluate the assumptions, reasoning, and implications of the above moral theories & issues;
  • Explain and evaluate the moral choices and identity of real or fictional persons;
  • Articulate one’s own moral values and framework; and
  • Apply the course material to an analysis of one’s own moral development, moral values, and behavior

Past examples of both Pacs I and III cover designs.