Text, What is it?

Serifs are thought to have originated in the Latin alphabet with inscriptional lettering—words carved into stone in Roman antiquity. The explanation proposed by Father Edward Catich in his 1968 book The Origin of the Serif is now broadly but not universally accepted: the Roman letter outlines were first painted onto stone, and the stone carvers followed the brush marks which flared at stroke ends and corners, creating serifs. Another theory is that serifs were devised to neaten the ends of lines as they were chiseled into stone.[3][4][5]

The origin of the word serif is obscure, but apparently almost as recent as the type style. In The British Standard of the Capital Letters contained in the Roman Alphabet, forming a complete code of systematic rules for a mathematical construction and accurate formation of the same (1813) by William Hollins, it definedsurripses, usually pronounced “surriphs”, as “projections” which appear at the tops and bottoms of some letters, the O and Q excepted, at the beginning or end, and sometimes at each, of all.” The standard also proposed that surripses may be derived from the Greek words συν (together) and ριψις (projection). In 1827, a Greek scholar, Julian Hibbert, printed with his own experimental uncial Greek types. He explained that unlike the types of Bodoni’s Callimachus, which were “ornamented (or rather disfigured) by additions of what I believe type-founders call syrifs or creeps.” The oldest citations in the Oxford English Dictionary (OED) are 1841 for “sans serif”, given as sans serif, and 1830 for “serif”. The OED speculates that serif was a back-formation from sanserifWebster’s Third New International Dictionary traces serif to the Dutch noun schreef, meaning “line, stroke of the pen”, related to the verb schrappen, “to delete, strike through”.Schreef now also means “serif” in Dutch.

The OED’s earliest citation for “grotesque” in this sense is 1875, giving stone-letter as a synonym. It would seem to mean “out of the ordinary” in this usage, as in art grotesque usually means “elaborately decorated”. Other synonyms include “Doric” and “Gothic,” commonly used for Japanese Gothic typefaces.

Serifed fonts are widely used for body text because they are considered easier to read than sans-serif fonts in print. However, scientific study on this topic has been ambiguous. Colin Wheildon, who conducted scientific studies in 1982–1990, found that sans serif fonts created various difficulties for readers that impaired comprehension. According to Kathleen Tinkel, studies suggest that “most sans serif typefaces may be slightly less legible than most serif faces, but … the difference can be offset by careful setting”. Other studies have found no significant difference in readability for serif or sans serif.

Serifed fonts are the overwhelming typeface choice for lengthy text printed in books, newspapers and magazines. For such purposes sans-serif fonts are more acceptable in Europe than in North America, but still less common than serifed typefaces.[citation needed]

Sans-serif are considered to be legible on computer screens. According to Alex Poole, “we should accept that most reasonably designed typefaces in mainstream use will be equally legible.” A study suggested that serif fonts are more legible but are generally preferred less than sans serif fonts on screen.  Another study indicated that comprehension times for individual words are slightly faster when written in a sans serif font versus a serif font.

Most web pages employ sans-serif type. Hinting informationspatial anti-aliasing, and subpixel renderingtechnologies have partially mitigated the perception of serif fonts on screen. Due to the basic constraint of screen resolution—typically 100 pixels per inch or less—the serifs in some fonts can be difficult to discern on screen. Some serif fonts, such as Georgia, are specially designed for web readability—employing higher x-heights in the letters as well as sturdier serifs.

As serifs originated in inscription they are generally not used in handwriting. A common exception is the printed capital I, where the addition of serifs distinguishes the character from lowercase L. The printed capital J and the numeral 1 are also often handwritten with serifs.

Old style or humanist typefaces date back to 1465 and are characterized by a diagonal stress (the thinnest parts of letters are at an angle rather than at the top and bottom), subtle differences between thick and thin lines (low line contrast), and excellent readability. Old style typefaces are reminiscent of the humanist calligraphy from which their forms were derived. An old style font normally has a left-inclining curve axis with weight stress at about 8 and 2 o’clock; serifs are almost always bracketed (they have curves which connect the serif to the stroke); head serifs are often angled.

Angled stressing of old style faces generates diagonal lock, which, when combined with their bracket serifscreates detailed, positive word-pictures (see bouma) for ease of reading. However, this theory is mostly contradicted by the parallel letterwise recognition model, which is widely accepted by cognitive psychologists who study reading.

Old style faces are sub-divided into Venetian (or humanist) and Garalde (or Aldine). Examples of Venetian old style typefaces include Adobe JensonArno,Berkeley Old StyleCentaurCloisterFairfieldLegacy, and Trinité. Examples of Garalde old style typefaces include BemboCaslonGalliardGaramondGoudy Old StyleGranjonJansonPalatino, Renard, Sabon, and VandenKeere.

The Times New Roman typeface, an example of a transitional serif

Transitional or baroque serif typefaces first appeared in the mid-18th century. They are among the most common, including such widespread typefaces as Times New Roman (1932) and Baskerville (1757). They are in between modern and old style, thus the name “transitional.” Differences between thick and thin lines are more pronounced than they are in old style, but they are still less dramatic than they are in modern serif fonts. Other transitional serifs include BookmanCenturyGeorgia and Plantin.

The Bodoni typeface, an example of a modernserif

Main article: Didone

Modern or Didone serif typefaces, which first emerged in the late 18th century, are characterized by extreme contrast between thick and thin lines. Modern typefaces have a vertical stress, long and fine serifs, with minimal brackets. Serifs tend to be very thin and vertical lines are very heavy. Most modern fonts are less readable than transitional or old style serif typefaces. Common examples include BodoniDidotComputer Modern, andWalbaum.

The Rockwell typeface, an example of a slabserif

Main article: Slab serif

Slab serif or Egyptian typefaces usually have little if any contrast between thick and thin lines. Serifs tend to be as thick as the vertical lines themselves and usually have no bracket. Slab serif fonts have a bold, rectangular appearance and sometimes have fixed widths, meaning that all characters occupy the same amount of horizontal space (as in a typewriter). They are sometimes described as sans-serif fonts with serifs because the underlying character shapes are often similar to sans-serif typefaces, with less variation between thin and thick shapes on the character. Slab serif typefaces date to around 1800. Examples of slab serif typefaces include ClarendonRockwell, and Courier.

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