Type I notes

TYPE I—ARTS 079

First day

Roll

Introduction

Syllabus

Expectations

Studio Policies

Course Objectives

Note Taking

Attendance

Grading

Supplies/Materials

GD Website: pacificgraphicdesign.wordpress.com

Resources

Typographic Resources

Course Syllabus

Course Assignments

Design Brief

What is the Problem?

Requirements/flexibility or options

Client Needs

Typography

Letterform—form of the letters/characters

Readability, Legibility

Visual Personality

Experimental/Functional

Typographic Variables

Design Grid

Spacing

Appropriateness

Contrast/Unity

Grouping

Hierarchy

Story Telling

Voice

Personality

Copy Writing

Tag line/Slogan/Catch phrase

Grammar

Spelling

Gestalt

Psychology of Perception

Grouping Principles

Figure/ground

Similarity

Continuation

Closure

Equilibrium

Proximity

Isomorphic Correspondence

Context

Historical

Regional

Cultural

Application

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