Dog Breed Brochure

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Your assignment is to design a pamphlet/brochure on the subject of Dog Breeds.

  • Decide on who your primary audience for this brochure is (people looking to own a dog for the first time, with children, for an elderly person, etc.)
  • You will need to add headlines, tagline, captions.
  • You will need to add a “sponsor”. Who is putting out this information? (ASPCA, Veterinary Clinic, pet store, etc.)
  • Emphasis should be on the following
    • Sequence of information
    • Emphasis on readability
    • Use of grids
    • Grouping and Hierarchy
    • Attention to line length
    • Use of Hanging roman Punctuation
    • Use of correct dashes and Punctuation
    • No typographic widows or orphans
    • Use of Typographic Variables for Emphasis and Typographic color
  • Use the text below as a starting point for copy. You may edit it or only use a portion of it. You will also need to add to this copy. You might completely replace it entirely with copy of your own but you must have at least an equivalent amount of words as the copy below.

Dogs have been selectively bred for thousands of years, sometimes by inbreeding dogs from the same ancestral lines, sometimes by mixing dogs from very different lines. The process continues today, resulting in a wide variety of breedshybrids, and types of dogs. As such, dogs are the only animal with such a wide variation in appearance without speciation, “from the Chihuahua to the Great Dane.”

The following list uses a wide interpretation of “breed.” Breeds are usually categorized by the functional type from which the breed was developed. The basic types are companion dogsguard dogshunting dogsherding dogs, and working dogs, although there are many other types and subtypes. Breeds listed here may be traditional breeds with long histories as registered breeds, rare breeds with their own registries, or new breeds that may still be under development.

In some cases, a breed’s origin overlaps the boundaries of two or more countries; the dog is normally listed only in the country with which it is most commonly associated; for example, by its designated country according to the Fédération Cynologique Internationale (FCI). Some dogs, such as the Löwchen, have an uncertain origin and are listed under several countries.


Breed Categories

  • Herding
  • Toy
  • Hound
  • Sport
  • Terrier
  • Working


Set up InDesign layout as follows:

  • Open a new document
  • Number of Pages : 2 pages
  • uncheck “facing pages”
  • legal size (84p0 x 51p0) landscape orientation is standard however, you may choose this size or something different if your concept would work better
  • Create 4 columns
  • 1P0 margin or safe area (1 pica or 12 points)
  • 0p6 Bleed, click the chain link to apply this bleed setting to all sides
  • OK
  • Window: Workspace. Your workspace is the arrangement of panels and menu options that appear on your screen. The default is the “Essentials” workspace. This workspace is not very well named, though, for it is lacking the essentials! It should at least have paragraph and character styles! Switch to the advanced workspace and then customize it from there to suit your needs. Be sure to save it as a new workspace (Window: Workspace: New).


  • Open the “Pages” window
  • Click on the A-Master page iconscreen-shot-2017-02-15-at-11-56-26-am
  • From The main menu»View»Rulers
  • From The main menu»View»Grids and Guides»Unlock the Column Guides and then zoom in until the rulers number in 6 point increments. (0,6,1,6,2,6,3,6,4,6, etc)
  • Adjust the center and right column guides to a new position 6points to the left.
  • Adjust the left column guides 3 points to the right.
  • Since you did these steps on the Master Page, then all pages in your document that have Master-A applied will have these settings
  • Page 1 will be the outside of the brochure, page 2 will be the inside
  • The far right panel of page 1 will be the front of the brochure
  • The 2nd panel from the right on page 1 will be the back of the brochure

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Standard layoutscreen-shot-2017-02-15-at-9-52-28-am

  • Make layout dummy
  • Choose typefaces
  • Body text
  • Display text
  • Your text should almost always be entered as a group of connected or linked text boxes—a thread. (essentially this means it is one long text box that is occasionally interrupted by images, pull quotes, graphs/charts or pages).
  • View: Extras: Show Text Threads. I love this feature! Flowing your text and working with anchored objects is a breeze when you see lines connecting all your content in order. They only show up when you select a frame in a thread.
  • Size and image correct photos in PS, Import (Place) in InDesign
  • Create Graphics in Illustrator, Import (Place) in InDesign
  • Create Layout in InDesign
  • Create a baseline grid based on leading size of text type and use it to fine tune the size and position of all elements (pictures, display type, text type, white space)
  • You might make use of die cuts, short folds, unusual shaped panels, or additional materials to customize the physical shape of your brochure.
  • Print Dialog: Advanced: Transparency Flattener. When printing on a Postscript printer you’ll find that the default for this setting is “[Medium Resolution]” (for non-PS printers the setting is irrelevant and is grayed out). This will result in any raster areas of your design that interact with transparency to be rendered at lower-than-desired resolution, often with visible defects. ALWAYS use the “[High Resolution]” setting. Sure, the print job takes a bit longer to process, but it’s worth the wait!In earlier versions of InDesign visible print defects would often occur even when using the “[High Resolution]” setting. Fortunately improvements in InDesign’s print engine have removed most of these problems.