Experimental Wood Type, assignment 2

piet_zwart_trio2

Piet Zwart—Trio–Reclameboek, inside page 1931



  • Design using wood letterpress type.
  • experiment with hand inked individual wood letters.
  • pay particular attention to repetition and rhythm positive and negative shapes as the ground is activated by positioning the letters closer together or overlapping the forms.


Extending the Assignment—Book Jacket

This step requires you to narrow your digital experiments in Illustrator and Photoshop down to 3 designs. Carefully analyze each design. Ask yourself “what are the design’s main characteristics”. You should come up with a short list of at least 6 characteristics for each design. These lists might include words such as; bold, mysterious, expressive, playful or candy-like, licorice-like, fence-like, etc. Then, taking your cue from these lists, decide on a category of book (mystery, adventure, love story, comedy, satire, etc.). Finally, match your design (based on its defining characteristics) to one of these book categories (genres) and either redesign the dust jacket/cover for an existing book or make up a title for a book that could be in that genre.

Layout your dust jacket design in Illustrator. Use sizes from a real book that you own. (you will be wrapping the final print around this book for you to photograph, so it must fit). Consider the possibilities of a wrap-around design (one that extends across front, spine and back panels).


Pay particular attention to  the following:

jacketYour dust jacket design must include 5 panels:

  1. front
  2. back
  3. spine
  4. inside front flap
  5. back inside flap

Your Dust jacket design must also include the following minimal information:

on the front

  • Author
  • Title

on the spine

  • Author
  • Title
  • Publishing Company Logo

on the back

  • bar code Generator screenshot (command + shift + 4)
  • screen-shot-2017-02-01-at-3-46-11-pm
  • Publishing Company

on the inside front or back 

  • info about the author + picture + other books written by her/him
  • info or short synopsis about the book/story