Asymmetric Typography

  • Axis Alignment
  • Rule of Thirds
  • Fibonacci Numbers/Golden Section
  • Diminuindo
  • “Invisible Glue”
  • Gestalt Principals of Grouping (esp. Continuation)
    • Similarity
    • Continuation
    • Closure
    • Figure/Ground Relationships
    • Proximity
    • Isomorphic Correspondance
  • Grouping and Heirarchy
  • Jan Tschichold—The New Typography
  • Herbert Bayer
  • Joost Schmidt