Choosing and Matching Typefaces

There is never only one typeface that will work in any given design. It is more a matter of how the designer mixes or utilizes the various fonts available within a typeface family or the mix that results from pairing a serif and san-serif together. Paying close attention to the visual relationship that results from changes in size, weight, spacing, posture and case are far more important than the specific typeface choice. (typeface variables) However, the classic typefaces are always a very good place to begin looking to create that successful match. If you look in the typography books in the design room you will get a good sense of what those typeface families are. (20 Classic Typefaces) A short list of them would certainly include the following;

Choosing and Pairing Typefaces 

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